Why is the Living Proof Brew Cast not in iTunes?
The short answer is we have no idea.
The longer answer is that Apple has a closed, secretive approval process with no way to check on the progress of a submission into their podcast directory. Sadly having an entry in iTunes is very necessary for building an audience since Apple has pretty much killed off every other directory out there. A substantial fraction of potential subscribers only use iTunes and aren’t aware that there are other means to subscribe than from Apple’s directory or by means of an iTunes link on a podcast’s web site. (As a tech geek, I’d be happy if Apple supported an itunes: protocol handler so publishers could ease subscription regardless of being listed.)
So how do you subscribe if you use iTunes?
All hope is not lost. Despite all these flaws with Apple’s system it is still possible and relatively easy to subscribe to our podcast in iTunes.
1. From the Advanced menu in iTunes, click on Subscribe to Podcast.
2. Copy and past our feed URL, http://feeds.libationliberationfront.com/lpbc_enhanced, into the URL: box.
3. Click OK. iTunes should switch to the podcast section of your library and show a new entry for our podcast and that it is downloading the latest episode.
The version of the show we produce for iTunes subscribers takes advantage of a feature exclusive to iTunes, Quicktime, and iPods/iPhones/iPads. There are chapter marks in every episode that let you navigate around within a given episode. This is useful if you want to restart a segment because you missed something or want to skip to segments you want to listen to immediately.